The rapid expansion of memes on social media has highlighted the urgent need for effective approaches to detect harmful content. However, traditional data-driven approaches struggle to detect new memes due to their evolving nature and the lack of up-to-date annotated data. To address this issue, we propose MIND, a multi-agent framework for zero-shot harmful meme detection that does not rely on annotated data. MIND implements three key strategies: 1) We retrieve similar memes from an unannotated reference set to provide contextual information. 2) We propose a bi-directional insight derivation mechanism to extract a comprehensive understanding of similar memes. 3) We then employ a multi-agent debate mechanism to ensure robust decision-making through reasoned arbitration. Extensive experiments on three meme datasets demonstrate that our proposed framework not only outperforms existing zero-shot approaches but also shows strong generalization across different model architectures and parameter scales, providing a scalable solution for harmful meme detection. The code is available at https://github.com/destroy-lonely/MIND.

The proliferation of Internet memes in the age of social media necessitates effective identification of harmful ones. Due to the dynamic nature of memes, existing data-driven models may struggle in low-resource scenarios where only a few labeled examples are available. In this paper, we propose an agency-driven framework for low-resource harmful meme detection, employing both outward and inward analysis with few-shot annotated samples. Inspired by the powerful capacity of Large Multimodal Models (LMMs) on multimodal reasoning, we first retrieve relative memes with annotations to leverage label information as auxiliary signals for the LMM agent. Then, we elicit knowledge-revising behavior within the LMM agent to derive well-generalized insights into meme harmfulness. By combining these strategies, our approach enables dialectical reasoning over intricate and implicit harm-indicative patterns. Extensive experiments conducted on three meme datasets demonstrate that our proposed approach achieves superior performance than state-of-the-art methods on the low-resource harmful meme detection task.

Multimedia content on social media is rapidly evolving, with memes gaining prominence as a distinctive form. Unfortunately, some malicious users exploit memes to target individuals or vulnerable communities, making it imperative to identify and address such instances of hateful memes. Extensive research has been conducted to address this issue by developing hate meme detection models. However, a notable limitation of traditional machine/deep learning models is the requirement for labeled datasets for accurate classification. Recently, the research community has witnessed the emergence of several visual language models that have exhibited outstanding performance across various tasks. In this study, we aim to investigate the efficacy of these visual language models in handling intricate tasks such as hate meme detection. We use various prompt settings to focus on zero-shot classification of hateful/harmful memes. Through our analysis, we observe that large VLMs are still vulnerable for zero-shot hate meme detection.

Internet memes, channels for humor, social commentary, and cultural expression, are increasingly used to spread toxic messages. Studies on the computational analyses of toxic memes have significantly grown over the past five years, and the only three surveys on computational toxic meme analysis cover only work published until 2022, leading to inconsistent terminology and unexplored trends. Our work fills this gap by surveying content-based computational perspectives on toxic memes, and reviewing key developments until early 2024. Employing the PRISMA methodology, we systematically extend the previously considered papers, achieving a threefold result. First, we survey 119 new papers, analyzing 158 computational works focused on content-based toxic meme analysis. We identify over 30 datasets used in toxic meme analysis and examine their labeling systems. Second, after observing the existence of unclear definitions of meme toxicity in computational works, we introduce a new taxonomy for categorizing meme toxicity types. We also note an expansion in computational tasks beyond the simple binary classification of memes as toxic or non-toxic, indicating a shift towards achieving a nuanced comprehension of toxicity. Third, we identify three content-based dimensions of meme toxicity under automatic study: target, intent, and conveyance tactics. We develop a framework illustrating the relationships between these dimensions and meme toxicities. The survey analyzes key challenges and recent trends, such as enhanced cross-modal reasoning, integrating expert and cultural knowledge, the demand for automatic toxicity explanations, and handling meme toxicity in low-resource languages. Also, it notes the rising use of Large Language Models (LLMs) and generative AI for detecting and generating toxic memes. Finally, it proposes pathways for advancing toxic meme detection and interpretation.

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions.

The age of social media is rife with memes. Understanding and detecting harmful memes pose a significant challenge due to their implicit meaning that is not explicitly conveyed through the surface text and image. However, existing harmful meme detection approaches only recognize superficial harm-indicative signals in an end-to-end classification manner but ignore in-depth cognition of the meme text and image. In this paper, we attempt to detect harmful memes based on advanced reasoning over the interplay of multimodal information in memes. Inspired by the success of Large Language Models (LLMs) on complex reasoning, we first conduct abductive reasoning with LLMs. Then we propose a novel generative framework to learn reasonable thoughts from LLMs for better multimodal fusion and lightweight fine-tuning, which consists of two training stages: 1) Distill multimodal reasoning knowledge from LLMs; and 2) Fine-tune the generative framework to infer harmfulness. Extensive experiments conducted on three meme datasets demonstrate that our proposed approach achieves superior performance than state-of-the-art methods on the harmful meme detection task.

Memes are used for spreading ideas through social networks. Although most memes are created for humor, some memes become hateful under the combination of pictures and text. Automatically detecting the hateful memes can help reduce their harmful social impact. Unlike the conventional multimodal tasks, where the visual and textual information is semantically aligned, the challenge of hateful memes detection lies in its unique multimodal information. The image and text in memes are weakly aligned or even irrelevant, which requires the model to understand the content and perform reasoning over multiple modalities. In this paper, we focus on multimodal hateful memes detection and propose a novel method that incorporates the image captioning process into the memes detection process. We conduct extensive experiments on multimodal meme datasets and illustrated the effectiveness of our approach. Our model achieves promising results on the Hateful Memes Detection Challenge.